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Empathy informs the best customer experiences.

I can help bring that empathy to your marketing, usability testing, and product development — to highlight just a few places.

Content and UX Insights, since 2014

White Papers and Thought Leaders

Communicating cutting-edge research for Filene Research Institute to help credit unions think forward and change lives.

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Prospect Engagement

Finding the right moments and messaging are key to truly welcoming and engaging with new customers.

Customer Experience

Following and empathizing with the user journey reveals impactful insights about your products and customers.

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Thumbnail image of a journey map showing three personas' experience within the leadership learning process

Product Strategy

Giving space to imaginative thinking opens your organization to exciting new areas to engage customers.

Addison Davis © 2025

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